About Us & Contact

About Us

Mission

Be it the growing organics aisle at the grocery store, the frantic race to superiority in the electric car market or the hunt for the perfect plastic replacement.

It’s clear to see that conscious consumption and “voting with your dollar” truly does make a difference. It’s simple supply and demand.

But what happens when a massive corporation buys out your favorite local organic brand? What’s the point of driving an electric car if the electricity comes from petroleum? Who monitors manufacturers of plastic alternatives to ensure their legit?

Enter, The Active Consumer. The Active Consumer bridges the gap between conscious consumption and the organizations making sure your dollar is supporting the causes you care about most!

About Us

Approach

According to a 2017 study, just 100 companies are responsible for 71% of emissions worldwide.

If so few, albeit large, organizations are responsible for so much of the damage we live with today, what can an individual do to make a meaningful impact?

The Active Consumer solution engages a theory from that Econ 101 class you may have slept through, the theory of externalities.

So how do we do it? Our website dives into the world of externalities to discover the obvious (and not so obvious) externalities resulting from consumption. From there, we offer a mobile application (Econus) that empowers consumers to mitigate the externalities associated with their own consumption by correlating their purchases with the organizations managing the unintended consequences.

By actively considering the external costs associated with our consumption, we can take our conscious consumption to the next level, we can become Active Consumers (see what we did there?)