The Theory of Externalities
What is it that makes consumption inherently unsustainable?
Nestled between the price a store pays for an item and the final purchase price is the culprit behind our unsustainable system, External Costs and their resulting Externalities.
The following articles illustrate how the theory of externalities can be used to give individual consumer actions power to influence systemic change, moving the needle that much closer to sustainable.
Feel free to dip your toes in the shallow end, hop on your unicorn floaty and make your way into the deep, or dive in head first.