The Theory of Externalities

What is it that makes consumption inherently unsustainable?

Nestled between the price a store pays for an item and the final purchase price is the culprit behind our unsustainable system, External Costs and their resulting Externalities.

The following articles illustrate how the theory of externalities can be used to give individual consumer actions power to influence systemic change, moving the needle that much closer to sustainable.

Feel free to dip your toes in the shallow end, hop on your unicorn floaty and make your way into the deep, or dive in head first.

Photo of NBCs The Good Place, showing the point system and negative points for unintended consequences of consumption

Shallow End

A simple overview of externalities using a clip from NBC’s The Good Place

Estimated reading time: 3 minutes

Image of a woman consciously consuming a healthy salad over a unhealthy food truck and mitigating her externalities with Econus

Unicorn Floaty

Here, you’ll get some visuals to help explain externalities and how we can use them to move the needle towards sustainable

Estimated reading time: 5-10 minutes

Open book, hardback books on wooden table. Back to school. Copy space.

Deep End

For those wanting an in-depth article on externalities

Estimated reading time: 10-15 minutes


Engage with your externalities using Econus!